If this (the concept/reasons behind fast.com) gets promoted correctly to (non-techie) consumers, then this could serve to get a conversation going at least as it pertains to consumer-centric concerns such as net neutrality, non-fraud business tactics (Dear ISP, I pay you X money so I expect Y level of service), etc. Sure, net neutrality and fraud are not new topics...but within the technology space, they're often difficult for consumers to wrap their brain around, and of course not in the best position to call out their providers (whenever bad behavior occurs). Simple demonstrations like this help to arm and inform the regular Joe/Jane to make better decisions related to how to spend their hard-earned money.

Although I'll admit that I'm a biased fan of netflix, kudos to them for doing this!