The titled could have been 'In it for "stuff that matters" not just the money':
"Most people feel that they can create something that is going to make a difference to other people's lives - that is how they start their businesses."
Reminds of Tim O'reilly post "Work on stuff that matters"
"Most people feel that they can create something that is going to make a difference to other people's lives - that is how they start their businesses."
Reminds of Tim O'reilly post "Work on stuff that matters"
1/sthg that matters to you more than money
2/ create more value than you capture
3/ take the long view
http://radar.oreilly.com/2009/01/work-on-stuff-that-matters-...