Thanks for the link, that’s a more specific claim than I found in the article.
There are a lot of these markets that weren’t being served thirty, forty years ago, so it doesn’t seem so trivial to me to claim that business can exist to serve them. Nobody thought that at the time, given the tech or the time. Becoming cumulatively more popular? I don’t know where you draw the line, but I’d be surprised if the cumulative long tail of video content has not exceeded the viewership of Hollywood movie and TV products for the 30-and-other demographic. Same with Reddit vs major magazines.
There are a lot of these markets that weren’t being served thirty, forty years ago, so it doesn’t seem so trivial to me to claim that business can exist to serve them. Nobody thought that at the time, given the tech or the time. Becoming cumulatively more popular? I don’t know where you draw the line, but I’d be surprised if the cumulative long tail of video content has not exceeded the viewership of Hollywood movie and TV products for the 30-and-other demographic. Same with Reddit vs major magazines.